Top 5 Beauty Retail Android Apps in the Middle East Q1 2023

During the first quarter of 2023, the top Beauty Retail apps on the Android platform in the Middle East demonstrated diverse trends in downloads and active user engagement. Here’s a closer look at the performance of Nice One | نايس ون, Sephora KSA: Beauty & Makeup, Sephora UAE: Beauty, Makeup, Bath&BodyWorks, and العربية للعود | Arabian Oud.

Nice One | نايس ون saw a notable increase in weekly downloads, peaking at approximately 13.6K in the last week of March. The app’s active users also grew steadily, reaching around 43.1K by the end of the quarter.

Sephora KSA: Beauty & Makeup experienced fluctuations in weekly downloads, with a high of 5.9K in the first week of January and another peak of 5.9K in the last week of March. Active users for the app rose from 2.4K at the end of December to 6.5K by the end of March.

Sephora UAE: Beauty, Makeup showed a significant spike in downloads at the start of the year, reaching 7K in the first week of January. The active users for this app peaked at 21.2K in the same week, before stabilizing around 17.9K towards the end of March.

Bath&BodyWorks had its highest weekly downloads at 9.4K in the first week of January, followed by a gradual decline throughout the quarter. Active users peaked at 27.4K during the first week of January and saw a decrease to around 17.7K by the last week of March.

العربية للعود | Arabian Oud displayed a varied download pattern, with a peak at 3.1K in the fourth week of January. Active users fluctuated but showed an overall increase from 10.1K at the end of December to 11.7K by the end of March.

These insights into the performance of top Beauty Retail apps on Android in the Middle East during Q1 2023 are derived from Sensor Tower’s data. For more detailed analytics and insights, visit Sensor Tower.